AI Insights · Timothy · April 2025
Top Photo and Video Apps on iOS in Middle East Q1 2025
Explore the performance trends of leading photo and video apps on iOS in the Middle East during Q1 2025, including CapCut, YouTube, Instagram, Snapchat, and Canva.
In the first quarter of 2025, the Middle East saw significant activity in the photo and video app category on iOS, with CapCut - Video Editor, YouTube, Instagram, Snapchat, and Canva: AI Photo & Video Editor leading the charts.
CapCut - Video Editor from Bytedance showcased a robust increase in weekly revenue, culminating at approximately $290K by the end of March. Downloads fluctuated throughout the quarter, peaking at around 117K in the last week. Active users began at 4.9M and maintained a steady presence, closing the quarter at roughly 4.4M.
YouTube, published by Google, experienced a notable revenue surge, reaching approximately $1.7M in late February. Downloads saw a dip early on but recovered slightly to about 52K by March's end. The app's active user base remained strong, consistently hovering around 17M.
Instagram, while maintaining a steady revenue stream, peaked at $183K in January. Downloads saw a downward trend mid-quarter but regained momentum towards the end, reaching 60K. Active users showed minor fluctuations, stabilizing around 5.5M.
Snapchat from Snap, Inc. displayed a consistent revenue pattern, with a high of approximately $1.4M in late February. Downloads decreased throughout most of the quarter but ended on a high note with 58K. Active users remained strong, peaking at over 17.5M in March.
Canva: AI Photo & Video Editor saw a significant revenue increase in February, reaching $258K. Download numbers varied, peaking at 57K in January. Active users showed a stable trend, averaging around 1M.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of the photo and video app market in the Middle East. For more detailed analytics, visit Sensor Tower's comprehensive reports.